- STAGE 1
Within 2 - 3 business days
Initial interview, Analysis and Strategy
- Initial interview: We ascertain the kinds of services your company offers, the jobs that are the most profitable for your business, your local market and service area, and the neighborhoods you prefer to do business in.
- Analysis: We evaluate the most lucrative keywords for your business in your local market, and identify the strengths and weaknesses of your competition.
- Strategy proposal: We share the results of our analysis and work with you to finalize which keywords and locations will be the most profitable to target.
- STAGE 2
Within a month
Campaign Launch
- Your new website is built or your existing one is fully optimized.
- Your content, headings, and metatags are fully optimized.
- Your local infrastructure is built through listings in: Google Maps, Bing Maps, Yahoo, Yelp, and more.Your website code is complete, loading times are boosted, images are enhanced, and caches and your Content Delivery Network are installed.
- Your website is moved to our server and we’ve installed a firewall, real-time backup system, and a website monitoring tool with live email notifications about the website’s condition and an SSL green padlock.
- Your PPC campaign is fully set up and running (optional)
- STAGE 3
Every month
Ongoing optimization
- Continuous development and improvement of your content.
- Your links continue to be built out.
- We check in on your PPC campaign, evaluate progress and adjust accordingly (weekly for the first year).
- We analyze your data from Google Analytics, Google Search Console, your budget and adjust strategy where necessary to capitalize on your l best performing channels and limit resources spent in the weaker ones.
- You receive a report containing insights about your campaign.